Archives for : selling

So you want to be a… prosumer

A book I read lately (Against the machine: being human in the age of the electronic mob, by Lee Siegel) introduced me to the concept of “prosumer” — a person who creates and consumes at the same time. He rightly critiques this trend, especially where it comes to the internet (read an interview here), but I find that some of the things I’m interested in, that have let me have an “in” to the market as a designer, have made me a prosumer as well.

Consider Etsy, Threadless, and my new love, Spoonflower (I’ve intentionally linked to content related to me). All of these sites offer content that the site owners have not created, and which they do not pay for. Users create content, and upload it to the site. This content is then offered for sale to other users.

At this point, the sites listed above differ — Etsy charges a per-item listing fee, and a percentage is taken by Etsy and PayPal from every sale, but the shop owner gets most of the money. On Threadless, in order for one user-designer’s work to be turned into a T-shirt, it must receive enough votes from other user-designers. If it does, the designer is paid $2000+. On Spoonflower, the designer receives 10% of the cost of yardage sold. Contest winners earn store credit.

I love being able to share my designs and crafts with the world via the internet, without having to create or purchase my own shopping cart system, silkscreens, digital fabric printer, t-shirt blanks, or do much marketing (though marketing on my own definitely helps). But I am now more aware of the economics involved in these transactions.

Every time you comment on a blog, write a blog post, review your purchase, or critique something on Yelp, you are being a prosumer too.

Need a trivet?

Rachel at Studio Wisco is featuring my cork trivets today! Thanks, Rachel!

The picture doesn’t show it, but one side of these trivets now features a silver crow silhouette. Snazzy.

Cupcakes and Crafts was lovely

Thanks to those of you who came out to the Daisy Cafe and Cupcakery yesterday! It was a very nice venue and I think there were a good number of visitors. I also got to taste a delicious chocolate cupcake with orange filling.

Cupcakes and Crafts – preview

We’ve got quite a talented bunch of artists in the upcoming craft show (see top post). Here’s some of the work you can expect to see!

haleystudio (that’s me)

Cupcakes and Crafts and Cupcakes!

Cupcakes and Crafts

Cupcakes and Crafts

Date: Sunday, March 14, 2010
Time: 4:00pm – 8:00pm
Location: Daisy Cafe and Cupcakery, 2827 Atwood Ave. Madison, WI

Come visit with local artists and have a tasty treat while you are here! Head on down to a sweet little shindig being held at the NEW Daisy Cafe and Cupcakery on Atwood!

New Rubber Stamp Rubber Stamp

I decided it would be nice to give people information about their purchase on their sales slip.  I had some old address labels that would work, but they just said my name instead of my business name.  So I decided to carve a stamp.  It’s nice having lots of different hobbies… there are always lots of tools and supplies around when I feel the urge to pick something up again.

Valentine Craftacular



So, following the relative success of my last two craft shows, I’m doing another one!

Valentine’s Day Craftacular — Saturday February 13th, 10 am to 4 pm!
Whether you have $5 or $50 you are going to find something as unique and as special as your Valentine at the High Noon Saloon (701 East Washington Ave).  Over 20 artists both local and regional.

I have a 4×4 booth for this one, so I’ll be bringing mostly yarn and cat head dolls.  Maybe a few surprises!  (Read: items that can fit onto the display.)  Look for special Valentine outfits for the cats!

Thanks to Lora who will be helping me set up and take down the booth!  Woo-hoo!

And then please come to my other show!

Mad*Craft Sundays Presents: Mad*Craft Sundays Hollydays Sale!

Date: Saturday, December 12, 2009 and Sunday, December 13, 2009
(I’m only vending here on Sunday)
12:00pm – 4:00pm
The Project Lodge
817 E. Johnson St.
Madison, WI

Visit the Mad*Craft Sundays Hollydays Sale this weekend to learn new holiday crafting techniques, share the holiday crafts you’re making, buy arts and crafts from local and emerging artists, brunch with us AND see what’s in the fireplace for the Fireplace Gallery’s debut opening! So much to see, so much to do! There will also be a $2 raffle to win a hand-made holiday stocking for your very own fireplace mantle, stuffed with holiday sale goodies: holiday cards, hand-crocheted beer cozy and more!!!